Merkator Fairs and Events is the promoter of SICC, Zero Grau and 40 Graus. Founded by Frederico Pletsh in 2003, Merkator has the commitment to present what is the most innovative and actual in its market segment. This guideline directs every step of the company and was responsible for the decision to choose locations that allow to join tourism and business to host their events.
To promote fairs and events.
To promote fairs and events with the goal of providing results to all.
Honesty, humility, commitment and union.
What do we do
SICC - International Fair of Leather and Footwear
One of the main national trade fair of the segment, SICC is the event where the brands of shoes, bags and accessories from around the country show their fashion spring / summer launches to the market.
Focused on fashion, it is an event essentially for business and attracts retailers from the 4 corners of the country and the world who come to meet and feed up with the news.
SICC is the host to thousands of brands that present their collections in stunning scenery, with a view of 360 ° to a natural area of 460 thousand m2 in Gramado, RS, one of the most visited cities of Brazil.
Zero Grau - Fair of Footwear and Accessories
Absolute success already in its premiere edition, Zero Grau was created to complete an important gap in the fashion calendar for autumn / winter. Held in November, it synchronizes the time of production of the factories with the need of supply to the retailers in the first half of the year, a key sales period. The fair is also held at Serra Park in Gramado / RS.
40 Graus - Fair of Footwear and Accessories
In 2013, Merkator took another important step to solidify its operation as fair promoter and launched 40 Graus in Natal, Rio Grande do Norte.
Together, the northern and northeastern regions account for more than 60 million consumers and meet some very specific characteristics of consumption. The fair was designed on top of that and tried to tune the period of realization with the purchasing needs of the retailers, who can thus supply their stocks to a very hot sales period: The June Festival. The 40 Graus is performed in the Convention Centre of Natal, the biggest venue in the state, with 16.000m2, all air-conditioned, facing to the sea and in the heart of the hospitality center of the city.